Fabric Living

Project Details

We were asked to develop brand messaging for this new Vancouver-based real estate developer. We worked closely with the founding team to effectively articulate their vision into words, and capture their mission through our writing. We established a communications strategy to share their story, and wrote the website copy for the organization’s website launch.

Our copywriting was SEO-friendly, striking a balance between creative and technical writing, to ensure the website not only told an engaging story, but could also easily be found by users on search engines. We also assisted the web development team in organizing the website hierarchy and structure, to optimize readability.