Kinder Bueno Canada
ASK: “To inspire and facilitate Ashley (target market) to have new, interesting and different experiences”.
STRATEGY: Utilized proactive social media moderation techniques in conjunction with Influencer content. Partnered with a demographic-specific set of Influencers to create content.
RESULT: 400% increase in Instagram followers over 30 days, averaged 100 unique, organic followers per week, doubled engagement on organic posts, followed 98 strategic accounts (targeting “Ashley” demographic,Canadians, experience/adventure theme), average of 7,434 post impressions per week, average of 41 website clicks per week.