TCU Development Corporation

Project Details

TCU Development Corporation specializes in strategic development and investment management. Their mission is to provide residents with a quality home environment, while creating value for their partners and giving back to the community. By fostering an inclusive environment that puts people and community first, TCU has established itself as a preeminent player among the city’s tenured titans of real estate.

We worked with TCU to write their organization’s purpose, mission, values and brand statements, and website copy. We then established the organization’s first public relations strategy, conducted media training for the company’s founders and earned coverage in respected local business publications.

Before

Strong service, but little media coverage.
Messaging unclear or inconsistent.
Founders unsure how to pitch themselves or their story.
Brand not standing out in a crowded market.

During

Clarified the brand’s core story and values.
Refined messaging so it was media-ready.
Identified angles journalists would care about.
Pitched to relevant outlets and podcasts.
Prepped the executive team for interviews, speaking engagements, and other public appearances.