Social Media Management
Social media marketing is one of the most influential digital marketing techniques for generating leads and growing brand awareness.
An effective social media strategy helps an organization to accomplish its objectives, increase customer satisfaction, generate sales leads, drive web traffic and increase revenues.
We specialize in organic social growth, and leverage creativity and data to target key demographics and give you exposure to your preferred audience. This result is a more genuine and engaged audience, and more credibility within your industry.
Learn the role social media plays in supporting crisis response. Understand the content needed for a social media policy and plan, what social media platforms to use and how to navigate a social media crisis online.
We offer real-time community management, outreach, and customer-service management on social channels. From organically interacting with your target audience to answering and fielding customer service inquiries, the best social profiles have an active voice. Better understand your core strategy, where you are now online, and where you want to go next. All of our projects begin with a deep dive into the project scope to ensure alignment on priorities and goals for the brand on social. where you came from, the present, and your objectives of where you want to go. We’ll utilize analytics tools to determine the best performing strategies of the past to help inform the future direction. After the overarching social media strategy is defined, we will build out a social media guide that will act as a home base for future social media marketing growth. Using social media audit tools, brand insights, audience insights, category insights and more we develop the social content and messaging hierarchy into content pillars which will help categorically shape the brand in the future.
Strategy & Ideation
Community Management
Content Planning
Social Media Audit
Competitor Analysis
Customer Service
Case Studies
FAQ
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Each platform matters, but the brand and industry define the one you should invest your time in. We don’t recommend ignoring platforms, but everyone’s time and budget are limited, so we set up a hierarchy in the strategy to prioritize the right approach for you.
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As much as possible without diluting your content or your resources. There are best practices for each platform, but it is ever-changing due to algorithms, trends and more.
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While followers are great to have, engagement and conversion are often better measures of long-term success. We’ll help you understand your most important metrics per platform, and work with you to get there.