Case Study 2: Reputation Crisis (Individual)

For discretional purposes, we have not included the client’s name or pertinent details.

Project Details

A local professional sought assistance for an industry-specific issue. We safeguarded their reputation, and spearheaded public and media relations efforts nationally. We earned 14 points of media coverage - 11 local and 3 national, including one local front page cover. 100% of earned media was favourable.

We proactively managed the client’s reputation on Google’s search engine, and their P1 Google search result yields 4 owned media results, 3 earned media results and 2 neutral results from third parties. Media coverage garnered over 11,000 points of social engagement, and one publication’s tweet became the most engaged tweet of all time for the publication.

Before

• A professional faces backlash in the community and online.

• Professional is engaged in a legal and regulatory battle.

• Anxiety is high, messaging is reactive and inconsistent.

• Media inquiries begin coming in.

During

• Assessed the situation quickly and identified reputational risks.

• Developed a clear response strategy (what to say, what not to say).

• Crafted calm, human-centred messaging.

• Advised on timing, tone, and platforms.

• Provided emotional and strategic support during the crisis window.

• Collaborated with legal team.

• Provided media training and preparedness coaching.

• Managed SEO and online channels.

After

• Public narrative stabilized.

• Escalation slowed or stopped.

• Client regained confidence and clarity.

• Long-term reputation protected rather than permanently damaged.