Bernie Sanders Meme Highlights Next Generation Of Influencer Marketing

 
 

The next generation of “influencer” marketing isn’t planned, purchased or curated. It’s an unsuspecting moment that’s capitalized upon swiftly.

Watch Bernie Sanders’ mitten maker go from relative obscurity, to trending nationally with exclusives from major media outlets.

You just can’t buy coverage like this.


 

This post was written by Tieja MacLaughlin, Founder & Communications Strategist.

Tieja MacLaughlin