Public Relations
92% of people trust earned media - nearly 40% more than paid media. Earned media is publicity gained organically including news coverage, media mentions, ratings and reviews, and consumer-to-consumer conversations.
Earn headlines, manage your public image and reputation, create buzz and expand your audience. We've generated press for clients locally, nationally and internationally in major publications, across a variety of mediums including print, digital and broadcast.
Our approach starts with laying a strong foundation for your brand on Google’s search engine results page, before seeking out high-value media placements that align with your brand mission to achieve your reputation goals. We push the limits of traditional public relations by seeking out opportunities that actively support search engine optimization, to make the most of your coverage.
Earned Media
Media Relations
Media Training
Media Monitoring
Press Release Writing
Media Kit Design
Case Studies
FAQ
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We highly recommend it. However, it depends on your brand’s situation. Sometimes we can get away without one; for a more wholesome campaign, we do require it. A PR strategy is a plan to achieve brand/business goals that ultimately result in financial gains. A PR strategy revolves around all the intangible elements that drive awareness, equity and sentiment over time.
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This is not how PR works. Even if we do have reporter contacts, we must consider what is newsworthy. It’s not just a matter of picking up the phone and calling in a favour.
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PR takes time.